No matter your sport of choice, ASICS’ I.G.S.™ (Impact Guidance System) helps optimize your stride for increased stability and efficiency from heel strike to toe off. Shop for the best running shoes, shorts, trainers, & more. Modernize your workout with the compelling innovation of ASICS! With silicone ASICS GEL™ technology for impact and shock reduction, you can increase your comfort for long-distance running and walking. Shop the best running shoes, sporting apparel, & athleisure items for men. The dawning of the new, unified brand was perfectly timed with the early 80’s fitness craze, and the rest is history! HOW DID ASICS GET ITS NAME?ĪSICS is an acronym of the Latin phrase “Anima Sana In Corpore Sano” which means "healthy soul in a healthy body." The expression quotes the words of the ancient Roman poet Juvenal, and represents the mission that Onitsuka had for his new company – and the customers who wore ASICS shoes. (Fun fact: The eventual founders of Nike started their business selling the Japanese brand at track meets.) Nevertheless, Tiger remained small sportswear brand until 1966, with the release of the Mexico 66, whose design is still visible in modern ASICS shoes.ĭuring the 1972 Olympics, Onitsuka Tiger collaborated with several other small brands, who ultimately merged to form ASICS. Featuring GEL technology and an EVA mids. Quickly gaining popularity in Japan, his work with marathon runners in the 1950s brought the brand to prominence in the international running community. Take on the toughest terrain in confidence with the mens GEL-VENTURE 7 performance trail running shoe by ASICS. Free shipping and 90-day trials for OneASICS members. ![]() ![]() Shortly after WWII, ASICS founder Kihachiro Onitsuka began producing basketball shoes out of his living room in Kobe, Japan, under the Onitsuka Tiger label. Experience supportive comfort on any terrain with the mens GEL-VENTURE 7 performance trail running shoe by ASICS.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |